Organic social content featuring best-sellers, pop-ups and educational topics for awareness and conversions.

Channels: TikTok

Stats: TikTok (2025)

Total Views generated: 1.7M
Average Engagement Rate: 3.78%

Role

Strategy

Content Creation Management

Client

Holly Gray

Agency
The Social Arm

At @hollygray.co, I specialize in crafting content that encapsulates the ethos of "everyday fine jewelry."

My creative vision marries luxury with approachability, allowing each piece to resonate with a discerning yet accessible audience. By seamlessly integrating trending audio and curated aesthetics, I elevate the brand’s narrative, ensuring it remains both relevant and engaging. This strategy has allowed us to connect with a diverse audience, driving consistent engagement and occasional viral moments.

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